Weekly Snapshot
Current Week
Apr 6 – Apr 12, 2026
New Users
493
↑ 830% vs prior week
Prior week: 53
WAU
1,210
↑ 1,790% vs prior week
Prior week: 64 · Logged in ≥1 session
% of TAU
25.0%
↑ 63% vs prior week
TAU: 4,840 · Prior: 15.3%
Sessions / Week
11,616
↑ 1,806% vs prior week
Prior week: 609
Avg. Sessions / User
9.6
Prior week: 9.5
Sessions ÷ WAU (11,616 ÷ 1,210)
All-Time Avg. Sessions / User
14.9
Total sessions ÷ TAU
72,136 sessions ÷ 4,840 users
Sessions / Week — Last 8 Weeks
WAU % of TAU — Last 8 Weeks
Flags & Observations
↑
New users up 830% week-on-week (53 → 493). Exceptional signal from the ICP campaign — worth tracking whether this cohort activates at the same rate as prior weeks.
↑
Active users up significantly vs last week (64 → 1,210). Strong reactivation pattern — likely driven by the Salesforce integration launch bringing dormant accounts back in.
→
28 users selected "Other use case" and described a workflow not currently in the product taxonomy. Use cases appearing in free text include: budgeting, capacity planning, procurement tracking. These likely represent expansion segments — worth reviewing before the next onboarding push.
◎
Revenue Operations accounts for 58% of this week's new cohort. Acquisition is concentrated in one segment — healthy for now but worth tracking as the ICP expands to product and growth teams.
All Weeks · Historical Record
| Week | New Users | WAU |
TAU | WAU % TAU |
Sessions | Sessions / User | ∆ Active |
| Dec 8–14 🏷 RevOps segment launch — initial cohort | 57 | 57 | 57 | 100% | 929 | 16.3 | — |
| Dec 15–21 | 19 | 59 | 76 | 77.6% | 780 | 13.2 | ↑ 4% |
| Dec 22–28 | 6 | 41 | 82 | 50% | 588 | 14.3 | ↓ 31% |
| Dec 29 – Jan 4 | — | 37 | 82 | 45.1% | 511 | 13.8 | ↓ 10% |
| Jan 5–11 | 8 | 27 | 90 | 30% | 385 | 14.3 | ↓ 27% |
| Jan 12–18 | 2 | 28 | 92 | 30.4% | 285 | 10.2 | ↑ 4% |
| Jan 19–25 | 9 | 32 | 101 | 31.7% | 401 | 12.5 | ↑ 14% |
| Jan 26 – Feb 1 🏷 Referral wave — organic RevOps community spread | 25 | 49 | 126 | 38.9% | 718 | 14.7 | ↑ 53% |
| Feb 2–8 | 12 | 56 | 138 | 40.6% | 689 | 12.3 | ↑ 14% |
| Feb 9–15 | — | 55 | 138 | 39.9% | 723 | 13.1 | ↓ 2% |
| Feb 16–22 | — | 53 | 138 | 38.4% | 654 | 12.3 | ↓ 4% |
| Feb 23 – Mar 1 | — | 50 | 138 | 36.2% | 770 | 15.4 | ↓ 6% |
| Mar 2–8 | — | 15 | 138 | 10.9% | 223 | 14.9 | ↓ 70% |
| Mar 9–15 | — | 1 | 138 | 0.7% | 9 | 9.0 | ↓ 93% |
| Mar 16–22 🏷 Re-engagement campaign begins | 3 | 3 | 141 | 2.1% | 32 | 10.7 | ↑ 200% |
| Mar 23–29 | 14 | 14 | 155 | 9% | 138 | 9.9 | ↑ 367% |
| Mar 30 – Apr 5 🏷 Salesforce integration launch — largest new user week since Jan 26 | 53 | 64 | 208 | 30.8% | 609 | 9.5 | ↑ 357% |
| Apr 6–12Latest | 493 | 1,210 | 4,840 | 25.0% | 11,616 | 9.6 | ↑ 1,790% |
| Cumulative | 4,840 | — | 4,840 | — | 72,136 | — | — |
Signup Detail · By Cohort Week
Revenue Operations
286
58% of cohort
Other / Unlisted use case
108
22% of cohort
Not reported
59
12% of cohort
Product Operations
40
8% of cohort
Use Case Reported
434 of 493 (88%)
Profile Completed
424 of 493 (86%)
Segments Tracked
RevOps: 286 · Other: 108 · Product Ops: 40 · Growth: 19
O-48821
Revenue Ops
25–50 person team
04/11
O-39204
Not reported
—
04/11
O-71183
Not reported
—
04/11
O-50642
Not reported
—
04/11
O-17889
Revenue Ops
100–200 person company
04/11
O-15107
Revenue Ops
50–100 person company
04/10
O-12753
Other
Budgeting / finance planning
04/10
O-58835
Product Ops
25–50 person team
04/09
+ 119 more
Full export available in PostHog
Revenue Ops accounts for 58% of this cohort. 434 of 493 users (88%) identified a use case; 59 did not report.